November 21, 2007
Why Dogs Wag Their Tails is Available Now At Bookstores Everywhere
ROCHESTER, N.Y., November xx, 2007 – Why Dogs Wag Their Tails: Lessons Leaders Can Learn About Work, Joy, and Life, a new business book filled with stories of real people solving leadership issues at work and in life, is now available at bookstores everywhere.
The Wall Street Journal recently cited a Gallup poll which found that 70 percent of people feel “actively disengaged” at work. This book provides insight into solving the engagement problem by offering practical business examples, complementary stories of dogs, and specific tools for addressing important issues.
Why Dogs Wag Their Tails: Lessons Leaders Can Learn About Work, Joy, and Life is written by leadership experts–and dog owners–Sherri McArdle and Jim Ramerman. They appreciate the insights they’ve gained from observing people as well as the instinctive, canine approach to life. The result is a unique and enlightening business book for leaders at all levels who are searching for ways to become more effective in all aspects of life.
“Finding happiness is a natural talent for dogs but it’s not so easy for the rest of us,” said McArdle. “For people, joyful things rarely happen effortlessly. With this in mind, we compiled stories that readers could relate to and that could help them find more joy and fulfillment in each day.”
The book features more than 20 narratives that revolve around central themes such as finding clarity, achieving goals, earning credibility, and more—all of which poignantly bridge dogs’ lives to situations leaders face. Each chapter is followed by “High Gain Insights” —a term the authors coined—which are recommendations for applying learnings to everyday life and work.
For instance, in one chapter, Stu and his boss, Bruce, have a friendly relationship but are clashing over job expectations and performance. They decide to put together a plan to improve their communication, performance, and move Stu in the direction of a promotion. In the same chapter, we meet Daisy, a mischievous dog who is acting out until her owners engage a trainer and develop a plan to curb her behavior and identify ways to positively reinforce her.
“The book helps readers to solve problems and to identify ways to thrive in a variety of situations,” said Ramerman. “It also explores the importance of cultivating leadership qualities such as openness, celebration and responsiveness.”
Business partners McArdle and Ramerman have been teaching leaders to work more effectively for more than a decade. The book complements their efforts at McArdle Ramerman Inc., an executive leadership development firm they founded 12 years ago to help leaders find joy, inspiration and profitability in their jobs.
Why Dogs Way Their Tails: Lessons Leaders Can Learn About Work, Joy and Life is currently available at bookstores everywhere (suggested retail, $21.95). The ISBN number for the book is 978-0-8329-5011-7.
About McArdle Ramerman, Inc.
Based in Rochester, N.Y., McArdle Ramerman, Inc. is an executive leadership development firm that helps leaders achieve clarity, gain credibility, and foster an encouraging presence. McArdle and Ramerman have worked with hundreds of CEOs and senior executives at dozens of companies throughout the United States for more than 10 years, helping them increase profitability, motivate their workforce, and become inspiring leaders. Their approach also helps rekindle joy in work. For more information on Sherri, Jim, and their leadership principles, go to www.LeadershipRising.com. # # #




